Item Infomation
| Title: | Advertising and Promotion |
| Other Titles: | An Integrated Marketing Communications Perspective |
| Authors: | Belch. George E |
| Keywords: | Mã học phần MK426 | Marketing Communications | Advertising |
| Issue Date: | 2021 |
| Publisher: | New York: McGraw-Hill Education |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/6172 |
| Appears in Collections | Kinh tế - Quản lý |
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