Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Belch. George E | - |
| dc.date.accessioned | 2023-04-07T03:06:41Z | - |
| dc.date.available | 2023-04-07T03:06:41Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/6172 | - |
| dc.language.iso | en | vi |
| dc.publisher | New York: McGraw-Hill Education | vi |
| dc.subject | Mã học phần MK426 | Marketing Communications | Advertising | vi |
| dc.title | Advertising and Promotion | vi |
| dc.title.alternative | An Integrated Marketing Communications Perspective | vi |
| dc.type | Book | vi |
| Appears in Collections | Kinh tế - Quản lý | |
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