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  • Sách/Book

  • Strategic Management of Technological Innovation ISE

    • Authors: Schilling, Melissa (2022)

  • Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
  • Sách/Book

  • Business analytics : methods, models, and decisions

    • Authors: Evans, James R (2021)

  • Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value.
  • Sách/Book

  • Global meets digital : global strategy for digital businesses : digital strategy for global businesses

    • Authors: Jain, Vinod Kumar (2023)

  • The Context 1. Global Meets Digital 2. A global-digital world 3. Paradox of Globalization 4. Digital Business: Technology at Warp Speed PART TWO: Strategy 5. Entering Foreign Markets 6. Global Strategy for Digital Businesses 7. Digital Business Models 8. Digital Strategy for Global B2C Businesses 9. Digital Strategy for Global B2B Businesses 10. Reinventing Innovation 11. Reimagining Business
  • Sách/Book

  • Digital photography : expert techniques

    • Authors: Milburn, Ken (2007)

  • You'll also learn advanced techniques with Photoshop CS2 and Photoshop Elements, though this isn' t a typical Photoshop how-to book. Milburn's workflow strategy ensures that high-production jobs are done professionally with a minimum of frustration. With Digital Photography: Expert Techniques, you'll become a better (and more profitable) photographer.
  • Sách/Book

  • Entrepreneurial marketing : beyond professional marketing

    • Authors: Kotler, Philip (2023)

  • "Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--
  • Sách/Book

  • Global Business Strategy

    • Authors: de Kluyver, Cornelis A (2021)

  • Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally
  • Sách/Book

  • Collaborative leadership and innovation : management, strategy and creativity

    • Authors: Carlström, Elis (2023)

  • Original ideas start in a person's mind, but the environment where they operate is crucial for the capture and development of these ideas. Equally important is the interaction with others in developing and evaluating ideas, as a brilliant idea only influences the world if it is put into use. This book hopes to inspire the team leader, innovation manager or research group leader. It d
  • Sách/Book

  • Managing innovation : integrating technological, market and organizational change

    • Authors: Tidd, Joseph (2021)

  • Innovative firms outperform, in both employment and sales, firms that fail to innovate [1]. We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial performance, and employment and that the broader social benefits of innovation are even greater [2]. However, managing innovation is not easy or automatic
  • Sách/Book

  • Contemporary Macroeconomics: New Global Disorder

    • Authors: Erokhin, Vasilii (2023)

  • This book is written mainly for students, but it would be much useful to the broader public audience, including postgraduates, researchers, and business people who will be able to learn all recent updates about macroeconomics and the post-pandemic perspectives of the global economy.
  • Sách/Book

  • International trade : theory and policy

    • Authors: Krugman, Paul R (2023)

  • International Trade: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to trade theory is followed by detailed coverage of policy applications.