Item Infomation
| Title: | Strategic Management of Technological Innovation ISE |
| Authors: | Schilling, Melissa |
| Keywords: | Strategic Management; Quản lý chiến lược |
| Issue Date: | 2022 |
| Publisher: | McGraw-Hill Education |
| Abstract: | Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9753 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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