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  • Sách/Book

  • Intuition in business

    • Authors: Sadler-Smith, Eugene (2023)

  • We're all familiar with those perplexing situations when we think we 'just know' without knowing how or why we know. In professional life it might be the job candidate's CV that checks all the boxes but somehow doesn't stack-up: should we perform some due diligence and dig a little deeper? In personal life it could be the apartment that we're looking to rent that just felt right the minute we walked through the front door: should we trust our hunch and grab it while we can? What if time is of the essence? What if there isn't any more data to be had in the time available? Why do situations like these often leave us in a quandary
  • Sách/Book

  • Foundations for fintech

    • Authors: Lee, David (2022)

  • "In the digital era, emerging technologies such as artificial intelligence, big data, and blockchain have revolutionized various ways of people's daily lives and brought many opportunities and challenges to the industries. With the increasing demand for talents in the fintech realm, this book serves as a good guide for practitioners who are seeking to understand the basics of fintech and applications of different technologies. This book covers important knowledge in statistics, quantitative methods, and financial innovation to lay the foundation for fintech. It is especially useful for people who are relatively new to this area and would like to become professionals in fintech
  • Sách/Book

  • The Digital Supply Chain

    • Authors: MacCarthy, Bart (2022)

  • The book examines the origin, emergence and building blocks of the Digital Supply Chain, showing how and where the virtual and physical supply chain worlds interact. It reviews the enabling technologies that underpin digitally controlled supply chains and examines how the discipline of supply chain management is affected by enhanced digital connectivity, discussing purchasing and procurement, supply chain traceability, performance management, and supply chain cyber security.
  • Sách/Book

  • Strategic Management of Technological Innovation ISE

    • Authors: Schilling, Melissa (2022)

  • Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
  • Sách/Book

  • Business analytics : methods, models, and decisions

    • Authors: Evans, James R (2021)

  • Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value.
  • Sách/Book

  • Global meets digital : global strategy for digital businesses : digital strategy for global businesses

    • Authors: Jain, Vinod Kumar (2023)

  • The Context 1. Global Meets Digital 2. A global-digital world 3. Paradox of Globalization 4. Digital Business: Technology at Warp Speed PART TWO: Strategy 5. Entering Foreign Markets 6. Global Strategy for Digital Businesses 7. Digital Business Models 8. Digital Strategy for Global B2C Businesses 9. Digital Strategy for Global B2B Businesses 10. Reinventing Innovation 11. Reimagining Business
  • Sách/Book

  • Entrepreneurial marketing : beyond professional marketing

    • Authors: Kotler, Philip (2023)

  • "Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--
  • Sách/Book

  • Global Business Strategy

    • Authors: de Kluyver, Cornelis A (2021)

  • Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally
  • Sách/Book

  • Collaborative leadership and innovation : management, strategy and creativity

    • Authors: Carlström, Elis (2023)

  • Original ideas start in a person's mind, but the environment where they operate is crucial for the capture and development of these ideas. Equally important is the interaction with others in developing and evaluating ideas, as a brilliant idea only influences the world if it is put into use. This book hopes to inspire the team leader, innovation manager or research group leader. It d
  • Sách/Book

  • Managing innovation : integrating technological, market and organizational change

    • Authors: Tidd, Joseph (2021)

  • Innovative firms outperform, in both employment and sales, firms that fail to innovate [1]. We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial performance, and employment and that the broader social benefits of innovation are even greater [2]. However, managing innovation is not easy or automatic