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  • Sách/Book

  • International Economics

    • Authors: Pugel, Thomas (2023)

  • The text is informed by current events and includes the latest in applied international research. Like earlier editions, Pugel also places international economics events within a historical framework. The overall treatment continues to be intuitive rather than mathematical and is strongly oriented towards policy.
  • Sách/Book

  • Digital Marketing

    • Authors: Chaffey, Dave (2021)

  • Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
  • Sách/Book

  • Accounting and finance for non-specialists

    • Authors: Atrill, Peter (2022)

  • This book provides an introduction to accounting and finance. It is aimed at Students who are not majoring in accounting or finance but who are, nevertheless, studying introductory level accounting and finance as part of their course. The course may be in business, economics, hospitality management, tourism, engineering or some other area. For these students, the book provides an overview of the role and usefulness of accounting and finance within a business or some other organisation. Students, who are majoring in either accounting or finance. These students should find the book a helpful introduction to the main principles, which can serve as a foundation for further study
  • Sách/Book

  • Modern business analytics : practical data science for decision making

    • Authors: Taddy, Matt (2023)

  • The text uses tools from economics and statistics in combination with Machine Learning Techniques to create a platform for using data to make decisions. The Connect product that supports the text includes Interactive Activities that have students explore content more deeply, Excel activities like Integrated Excel & Applying Excel, and a Prep Course that helps students refresh on fundamental pre-requisite knowledge they need to know prior to this course.
  • Sách/Book

  • Applied Fundamentals in Finance: Portfolio Management and Investments

    • Authors: Mondello, Enzo (2023)

  • This textbook provides a comprehensive introduction to portfolio management and investments. Focusing on four core areas - portfolio management, equities, bonds, and derivatives - it is primarily intended for undergraduate and graduate students alike.
  • Sách/Book

  • Fundamentals of risk management : understanding, evaluating and implementing effective enterprise risk management

    • Authors: Hopkin, Paul (2021)

  • Effective risk management allows opportunities to be maximized and uncertainty to be minimized. This guide for emerging professionals provides a comprehensive understanding of risk management with tools, tips and tactics on how to offer expert insights and drive success. Fundamentals of Risk Management is a detailed and comprehensive introduction to commercial and business risk for students and risk professionals. Completely aligned with ISO 31000 and the COSO ERM Framework, this book covers the key principles of risk management and how to deal with the different types of risk organizations face
  • Sách/Book

  • Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

    • Authors: Cunningham, Jane (2021)

  • Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed
  • Sách/Book

  • Global strategy

    • Authors: Peng, Mike W (2022)

  • This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship.
  • Sách/Book

  • Organizational change

    • Authors: Senior, Barbara (2020)

  • The rhetoric of business continues to tell us that the pace of change is accelerating and that anticipating and responding to change are essential for organizational survival. Indeed, it is easy to find examples of organizations, small and large, that have ceased to exist because events overtook them"--
  • Sách/Book

  • The inexact and separate science of economics

    • Authors: Hausman, Daniel M (2023)

  • Is economics a science? What distinguishes it from other sciences, both natural and social? Does it have a distinctive method? Can its models of perfect rationality and perfect competition help us to understand real market economies and to help them to function better? This book offers answers to these questions and more"-