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1-Sách, giáo trình và tài liệu tham khảo
97-Kinh tế - Quản lý
1-Kinh tế - Quản lý
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Consumer behavior
Authors:
Leon Schiffman
(
2018
)
12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies.
