Item Infomation
| Title: | Consumer behavior |
| Authors: | Leon Schiffman |
| Keywords: | Consumer behavior | Motivation research (Marketing) | Hành vi của người tiêu dùng |
| Issue Date: | 2018 |
| Publisher: | Pearson |
| Abstract: | 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/7125 |
| Appears in Collections | 1-Kinh tế - Quản lý |
ABSTRACTS VIEWS
16
VIEWS & DOWNLOAD
0
Files in This Item:
