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  • Sách/Book

  • SEO 2023: Learn search engine optimization with smart internet marketing strategies

    • Authors: Clarke, Adam (2022)

  • In this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking high with local SEO. 5. How to get featured in the mainstream news, for free. 6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free. 7. A simple step-by-step checklist and video tutorials, exclusive for readers.
  • Sách/Book

  • Essentials of economics

    • Authors: Sloman, John (2022)

  • Welcome to this introduction to economics. Whether you are planning to study economics beyond this level, or whether this will be your only exposure to this fascinating subject, we hope that you will find the text enjoyable and that it will give you some insight into the economy in which you live and the economic forces that shape all our lives"
  • Sách/Book

  • The Oxford Handbook of Organizational Change and Innovation

    • Authors: Scott Poole, Marshall (2021)

  • Organizational change and innovation are central and enduring issues in management theory and practice. Dramatic changes in population demographics, technology, competitive survival, and social, economic, and environmental health and sustainability concerns means the need to understand how organizations repond to these shifts through change and innovation has never been greater.
  • Sách/Book

  • Marketing Strategy

    • Authors: O. C. Ferrell (2021)

  • This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
  • Sách/Book

  • Marketing Luxury Services: Concepts, Strategy, and Practice

    • Authors: Hemzo, Miguel Angelo (2023)

  • The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends.
  • Sách/Book

  • A crash course on crises : macroeconomic concepts for run-ups, collapses, and recoveries

    • Authors: Brunnermeier, Markus Konrad (2023)

  • With alarming frequency, modern economies go through macro-financial crashes that arise from the financial sector and spread to the broader economy, inflicting deep and prolonged recessions. A Crash Course on Crises brings together the latest cutting-edge economic research to identify the seeds of these crashes, reveal their triggers and consequences, and explain what policymakers can do about them
  • Sách/Book

  • Integral Logistics Management: Operations and Supply Chain Management Within and Across Companies

    • Authors: Schönsleben, Paul (2022)

  • Integral Logistics Management —Operations and Supply Chain Management Within and Across Companies. As for the previous edition, issues in strategy and design of supply chains have once again gained importance. Accordingly, I have combined the basic principles of the Integral Logistics Management with its strategies in the entrepreneurial context and its strategic design options in a separate part of the new edition.