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  • Sách/Book

  • Principles of Economics

    • Authors: N. Gregory Mankiw (2017)

  • With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become "economic naturalists:" people who employ basic economic principles to understand and explain what they observe in the world around them. With new videos and interactive graphs alongside SmartBook's adaptive reading experience, the 7th edition enables instructors to spend class time engaging, facilitating, and answering questions instead of lecturing on the basics.
  • Sách/Book

  • Introductory Statistics

    • Authors: - (2013)

  • Introductory Statistics is designed for the one-semester, introduction to statistics course and is geared toward students majoring in fields other than math or engineering. This text assumes students have been exposed to intermediate algebra, and it focuses on the applications of statistical knowledge rather than the theory behind it. The foundation of this textbook is Collaborative Statistics, by Barbara Illowsky and Susan Dean. Additional topics, examples, and ample opportunities for practice have been added to each chapter. The development choices for this textbook were made with the guidance of many faculty members who are deeply involved in teaching this course. These choices led to innovations in art, terminology, and practical applications, all with a goal of increasing relev...
  • Sách/Book

  • Effective Advertising Strategies for Your Business

    • Authors: Cong Li (2014)

  • This book outlines three fundamental strategies of advertising: standardized, targeted, and individualized. It describes each strategy in detail and discusses the pros and cons of each. The importance of collecting consumer insights and incorporating those insights into advertising messages are also highlighted. Although a few high-technology companies, such as Google, Facebook, and Amazon, are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. No single strategy is absolutely more effective than the others; however, inside you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.
  • Sách/Book

  • The Routledge companion to critical marketing

    • Authors: Mark Tadajewski (2019)

  • It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
  • Sách/Book

  • Managing sustainable business : an executive education case

    • Authors: Gilbert G. Lenssen (2018)

  • The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.
  • Sách/Book

  • Macroeconomics: Policy and Practice

    • Authors: Frederic Mishkin (2015)

  • Policy and Practice, Second Edition draws on the rich tapestry of recent economic events to help readers understand the policy issues debated by the media and the public at large during these trying times. Building on his expertise in macroeconomic policy making at the Federal Reserve, author Frederic S. Mishkin provides detailed, step-by-step explanations of all models and highlights the techniques used by policy makers in practic
  • Sách/Book

  • Human resource management : a critical approach

    • Authors: David G. Collings (2019)

  • This book written by an international team of respected scholars, this updated textbook adopts a critical perspective to examine the core management function of HRM in all its complexity - including its darker sides
  • Sách/Book

  • Introduction to the microeconomics of wellbeing and sustainability : recasting the economic process

    • Authors: Leonardo Becchetti (2019)

  • The Microeconomics of Wellbeing and Sustainability: Recasting the Economic Process explores the civil economy tradition in economic thought. Gaining increasing consensus worldwide, this alternative-not heterodox-view of the economic process and agents explains how modern economics is placing increasing emphasis on the determinants of subjective wellbeing and environmental sustainability. With support from behavioral economics, this book makes a foundational contribution that will help users better understand and prepare for future economic challenges
  • Sách/Book

  • Research Methods: The Basics

    • Authors: Nicholas Walliman (2018)

  • Research Methods: The Basics is an accessible, user-friendly introduction to the different aspects of research theory, methods and practice. This second edition provides an expanded resource suitable for students and practitioners in a wide range of disciplines including the natural sciences, social sciences and humanities.