Item Infomation
| Title: | The Routledge companion to critical marketing |
| Authors: | Mark Tadajewski |
| Keywords: | Marketing | Nghiên cứu tiếp thị |
| Issue Date: | 2019 |
| Publisher: | Routledge |
| Abstract: | It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8756 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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