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  • Book

  • Essentials of Services Marketing

    • Authors: - (2018)

  • Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
  • Book

  • Consumer behavior : building marketing strategy

    • Authors: David L. Mothersbaugh (2016)

  • Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon ...
  • Book

  • Public finance and public policy

    • Authors: Jonathan Gruber (2013)

  • The book quickly became the market-leading text for Public Finance and Public Policy courses, and the margin is growing. Thoroughly updated, this timely new edition gives students the basic tools they need to understand the driving issues of public policy today, including healthcare, education, global climate change, entitlements, and more.
  • Sách/Book

  • Concurrency: The Worksof Leslie Lamport

    • Authors: - (2019)

  • This book is a celebration of Leslie Lamport's work on concurrency, interwoven in four-and-a-half decades of an evolving industry: from the introduction of the first personal computer to an era when parallel and distributed multiprocessors are abundant.
  • Sách/Book

  • Managerial accounting

    • Authors: Ray H. Garrison (2018)

  • It identifies the three functions managers must perform within their organisations - plan operations, control activities, and make decisions - and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it. Garrison's Managerial Accounting is known for its relevance, accuracy, and clarity. It is also unique in that the authors write the most important supplements that accompany the book: solutions manual, test bank, instructor's manual, and study guide making them both of high quality and extremely consistent with the textbook.