1. DSpace at My University

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DUYỆT THEO

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Tài liệu phù hợp với tiêu chí tìm kiếm:
  • Sách/Book

  • International marketing in times of sustainability and digitalization

    • Tác giả : Graf, Erika (2023)

  • This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples.
  • Sách/Book

  • Internet Marketing and Big Data Exploitation

    • Tác giả : Chaston, Ian (2015)

  • Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
  • Sách/Book

  • Big data marketing strategies for superior customer experience

    • Tác giả : Saura, Jose Ramon (2023)

  • The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it