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  • Sách/Book

  • Principles of marketing

    • Authors: Kotler, Philip (2021)

  • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.
  • Sách/Book

  • Principles of marketing

    • Authors: Kotler, Philip (2024)

  • To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing