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Authors: Tsai , Kune-Muh (2023) - This book presents the contemporary issues of sustainability and integration of physical and information flow in supply chain. In the individual chapters, the authors discuss new qualitative and qualitative theoretic methods, models and present case studies from business practice. This book might be a valuable source of knowledge for the academics, PhD students and practitioners to deepen their knowledge in the field of logistics and SCM.
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Authors: Carson, Byron B (2023) - That's what this book provides, in concise and understandable prose, with pictures. Understand inflation and interest rates, stock prices, money and monetary policy, and the basics of information and macroeconomic theory in short order.
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Authors: Puligadda, Sanjay (2022) - This book is for anyone wanting to kick start innovation in their organization. It is ground-breaking in two ways: It is based on data, combining empirical research, literature reviews, business cases, and interviews.
It tells a story of two friends in diametrically opposite business predicaments due to COVID. Their story is complex and layered, making for engaging reading.
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Authors: Towner, Emil B (2023) - This book is especially beneficial to the following readers:Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.
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Authors: Gbadamosi, Ayantunji (2023) - This book covers the fields of Marketing, Ethics, and Diversity to provide the resources necessary for researchers, managers, and policy makers for insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications"
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Authors: Abdelli, Mohammed El Amine (2022) - This book aims to provide theoretical and empirical frameworks and highlights the challenges and solutions with using Big Data for Corporate Social Responsibility (CSR) and Sustainability in the field of digital transformation and tourism. Sustainability, Big Data, and Corporate Social Responsibility: Evidence from the Tourism Industry offers a theoretical and empirical framework in the field of digital transformation and applies it to the tourism sector
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Authors: Katina, Polinpapilinho F (2023) - This book provides a first-of-its-kind approach for using blockchain to enhance resilience in disaster supply chain and logistics management, especially when dealing with dynamic communication, relief operations, prioritization, coordination, and distribution of scarce resources --- these are elements of volatility, uncertainty, complexity, and ambiguity (VUCA) describing a dynamic environment that now form the "new norm" for many leaders. Blockchain-Enabled Resilience: An Integrated Approach for Disaster Supply Chain and Logistics Management analyses the application of blockchain technology used to enable resilience in a disaster supply chain network
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Authors: Fill, Chris (2023) - This book considers marketing com- munications from a contextual standpoint. This means that no one single theory is used to explain all marketing communications activities. Indeed, several theories are presented for some of the topics, and readers are encouraged to consider multiple interpretations.
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Authors: Lowe, Robin (2022) - It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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Authors: Diamond, Stephanie (2023) - In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans.
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