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  • Sách/Book

  • The art of negotiation in the business world

    • Authors: Craver, Charles B (2020)

  • "Business persons negotiate regularly, even when they do not appreciate the fact they are negotiating, and many individuals employed in the business world have had minimal training with respect to this fundamental skill. This book carefully explores the relevant aspects of bargaining interactions. Topics include the impact of negotiator styles on encounters, negotiation preparation, establishing rapport, ethics, and value maximizing, to name just a few topics. It also addressing transnational dealings and the reasons they may differ from wholly domestic encounters
  • Sách/Book

  • Negotiation Fundamentals: How To Negotiate Effectively

    • Authors: Inayat, Sajid (2020)

  • The goal of negotiation is to settle a point of difference or to create outcomes that will satisfy various differences. Negotiation is conducted by putting forwards various offers and making concessions to achieve an agreement.
  • Sách/Book

  • Practical Business Negotiation

    • Authors: Baber, William W (2020)

  • The book guides users through the negotiation process, on getting started, the sequence of actions, expectations when negotiating, applicable language, interacting with different cultures, and completing a negotiation. Each section of the book contains one or two key takeaways about planning, structuring, verbalizing, or understanding negotiation.
  • Sách/Book

  • Customer data platforms : use people data to transform the future of marketing engagement

    • Authors: Kihn, Martin (2020)

  • Never before has there been such a stark dichotomy in marketing: customers demand the type of deep personalization from brands that technology companies like Netflix and Amazon deliver, but they are increasingly leery of offering the type of personal data required to make it happen. Over the years companies have built byzantine "stacks" of various marketing and advertising technology to try and deliver the fabled "right person, right message, right time" experience to deliver on customer journeys, but have found themselves stuck with a hot mess of siloed systems, disconnected processes, and legacy technical debt.
  • Sách/Book

  • Armstrong's handbook of strategic human resource management : improve business performance through strategic people management

    • Authors: Armstrong, Michael (2020)

  • Armstrong's Handbook of Strategic Human Resource Management is a complete guide to integrating HR strategies with wider organizational goals and objectives approaches to achieve sustained competitive advantage. Supported by key learning summaries, source reviews and practical real-life examples from organizations including UNICEF and General Motors (GM), it provides coverage of HRM strategies in key areas of the function such as employee engagement, talent management and learning and development, as well as strategic HRM approaches in an international context
  • Sách/Book

  • You Can Negotiate Anything: How to Get What You Want

    • Authors: Cohen, Herb (2020)

  • Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son's hair length and hundreds of other matters for over five decades. Ever since coining the term 'win-win' in 1963, he has been teaching people the world over how to get what they want. In clear, accessible steps, he reveals how anyone can use the three crucial variables to always reach a win-win negotiation. With the tools and skill sets he has devised, the power of getting what you deserve is now a practical necessity you can fully master.
  • Sách/Book

  • Strategic compensation and talent management : lessons for managers

    • Authors: DeVaro, Jed (2020)

  • Gaining and sustaining competitive advantage requires that managers understand how to use compensation strategically to attract, manage, and retain their organization's talent. This book will help you to develop and refine that understanding, equipping you to think in a sophisticated way about compensation, to recognize the implications of compensation systems for employee behavior, and to use compensation to solve problems and achieve business objectives in your current or future organization