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  • Sách/Book

  • The economics of financial markets and institutions : from first principles

    • Authors: Sussman, Oren (2023)

  • This manuscript is based on introductory lectures on financial economics that I delivered to masters students in the Faculty of Law at the University of Oxford. We approach financial economics as an application of general economic theory to both financial markets and financial institutions. Accordingly, we present both the general economic theory and its financial applications.
  • Sách/Book

  • From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

    • Authors: Massi, Marta (2023)

  • Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism.
  • Sách/Book

  • World Economy and International Business: Theories, Trends, and Challenges

    • Authors: Bulatov, Alexander (2023)

  • This textbook offers a comprehensive picture of the world economy, the global business environment, and international business. The book is divided into three parts, the first of which introduces readers to the essentials of the world economy, including its typology, key concepts and theories, the dynamics of the world economy, and key actors and institutions.
  • Sách/Book

  • Microeconomics: Static and Dynamic Analysis

    • Authors: Malaga, Krzysztof (2023)

  • This book provides a comprehensive overview of the fundamental concepts and principles of microeconomics. It introduces students to the models, assumptions, and empirical applications of modern microeconomics, as well as to the necessary mathematical tools. It covers topics such as economic behavior, consumer theory, theory of the firm, partial and general equilibrium theory, industrial organization, bargaining theory, and Pareto optimality. Students learn not only about economic outcomes at a given point of equilibrium, but also about dynamic economics, which includes both equilibrium and disequilibrium.
  • Sách/Book

  • An introduction to economic dynamics : modelling, analysis and simulation

    • Authors: Raghavendra, S (2023)

  • An Introduction to Economic Dynamics provides a framework for students to appreciate and understand the basic intuition behind economic models and to experiment with those models using simulation techniques in MATLAB. This book goes beyond the often-limited scope of other texts on economic models, which have largely focused on elucidating static equilibrium models. Comparative static analysis inhibits students from asking how the equilibrium position is achieved from an initial out-of-equilibrium position and limits their understanding of the dynamics that underlie such analysis.
  • Sách/Book

  • Applied Welfare Economics: Cost-Benefit Analysis of Projects and Policies

    • Authors: Florio, Massimo (2023)

  • This second edition presents updated data, more international examples, and more coverage of topics such as very long run discounting effects and climate change as an intergenerational effect. It also includes more practical examples and end-of-chapter questions to aid student’s learning. Applied Welfare Economics is a valuable textbook for upper-level courses on welfare economics, cost-benefit analysis, public policy analysis and related areas.
  • Sách/Book

  • Social marketing : principles and practice for delivering global change

    • Authors: Hastings, Gerard (2023)

  • Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe.
  • Sách/Book

  • Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective

    • Authors: Galan-Ladero, M. Mercedes (2023)

  • This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
  • Sách/Book

  • Economics for healthcare managers

    • Authors: Lee, Robert H (2023)

  • Economics for Healthcare Managers provides the practical guide that healthcare managers need to simplify and strengthen the decision-making process for everyday issues. Written for those with little or no background in economics, the book is designed to engage readers in today’s policy and management challenges. The author references classic studies while also drawing on current research and emphasizing contemporary analyses.