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  • Sách/Book

  • Marketing : real people, real choices

    • Authors: Solomon, Michael R (2018)

  • The 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today
  • Sách/Book

  • Practice-Oriented Marketing: Basics – Instruments – Case Studies

    • Authors: Kreutzer, Ralf T (2023)

  • This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group.
  • Sách/Book

  • From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

    • Authors: Massi, Marta (2023)

  • Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism.
  • Sách/Book

  • Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future

    • Authors: Barnes, Marcia (2023)

  • In Here We Grow, you'll learn how to build scalable and repeatable marketing programs that result in transformational change - whatever that may look like for your business. Along the way, you'll get to know Marcia Barnes, founder and CEO of Valve+Meter Performance Marketing and her personal story of transformation that took her from poor beginnings to building a marketing methodology that grew one company's annual revenue from $2 million to $440 million.
  • Sách/Book

  • The Palgrave Handbook of Interactive Marketing

    • Authors: Wang, Cheng Lu (2023)

  • This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc