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Authors: S. Umit Kucuk (2018) - This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provide...
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Authors: Michael R. Solomon (2018) - Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
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Authors: Wendy M. Tietz (2018) - Accounting is the language of business, and understanding the role accounting plays in business is critical to a student’s success in earning a business degree. Financial Accounting puts the focus on the purpose of Accounting in business. With student-friendly examples and streamlined chapters, the 12th Edition delivers a student-centric approach to learning financial accounting. The time-tested resources like the award-winning Accounting in the Headlines blog, author-created Learning Objective videos, and Turnkey Case Resources help students grasp the practical concepts of accounting, so that they can put them into practice in their future business careers.
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Authors: Marshall Sponder (2018) - This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
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Authors: Robyn Blakeman (2018) - This book offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
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Authors: Gunder McClary, Laura M (2018) - Essentials of Medical Genetics for Nursing and Other Health Professionals: An Interprofessional Approach is a concise introduction to genetics clinically applicable to nursing students as well as students in other healthcare professions. The text employs an accelerated approach to understanding the fundamentals of genetics, even those with limited knowledge on the topic will find this a beneficial resource. The content is aligned to the ANA’s Essential Genetic and Genomic Competencies and begins with a review of DNA, RNA, protein synthesis, chromosomes, and inheritance patterns. In addition, it takes a clinical focus on specific diseases and groups of disease processes. Each disease chapter focuses on the molecular basis of the disease, the signs and symptoms of the disease, surveil...
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Authors: Goering, Richard (2018) - Learn all the microbiology and basic immunology concepts you need to know for your courses and exams. Now fully revised and updated, Mims’ clinically relevant, systems-based approach and abundant colour illustrations make this complex subject easy to understand and remember.
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Authors: Sassen, Barbara (2018) - This book describes the latest advances in health education and patients' self-management, addressing core questions such as: How can you motivate a patient to adopt a healthier lifestyle, and how can you support their self-management? Though there is a broad consensus within the nursing profession on the importance of health promotion and the promotion of self-management, nursing professionals often struggle with the underlying theoretical and practical aspects involved, as well as the right type of intervention to use and how to evaluate the results.
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Authors: Comisso, Irene (2018) - This book provides essential insights into how the approach to nursing care in ICU patients has markedly changed over recent years. It shows how the focus has progressively moved away from the technical approach that characterized early ICUs to a wider personalization of patient care that also highlights general problems such as basic hygiene and general comfort
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Authors: Wormald, Peter-John (2018) - As in the acclaimed prior editions,Endoscopic Sinus Surgery, Fourth Editionfocuses strictly on anatomy, 3D reconstruction, and step-by-step surgical techniques. Written by Peter-John Wormald, the richly illustrated text details anatomy and operative treatment of sinonasal conditions such as nasal polyposis, chronic rhinosinusitis (CRS), Samter's triad, eosinophilic mucus CRS, exophthalmos, acute orbital hemorrhage, orbital subperiosteal abscess, and a wide array of tumors.
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