1. DSpace at My University

Search

Filters:

BROWSE

Search Results

Results 221-230 of 620 (Search time: 0.11 seconds).
Item hits:
  • Sách/Book

  • Marketing Strategy

    • Authors: O. C. Ferrell (2021)

  • This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
  • Sách/Book

  • Marketing Luxury Services: Concepts, Strategy, and Practice

    • Authors: Hemzo, Miguel Angelo (2023)

  • The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends.
  • Sách/Book

  • A crash course on crises : macroeconomic concepts for run-ups, collapses, and recoveries

    • Authors: Brunnermeier, Markus Konrad (2023)

  • With alarming frequency, modern economies go through macro-financial crashes that arise from the financial sector and spread to the broader economy, inflicting deep and prolonged recessions. A Crash Course on Crises brings together the latest cutting-edge economic research to identify the seeds of these crashes, reveal their triggers and consequences, and explain what policymakers can do about them
  • Sách/Book

  • Integral Logistics Management: Operations and Supply Chain Management Within and Across Companies

    • Authors: Schönsleben, Paul (2022)

  • Integral Logistics Management —Operations and Supply Chain Management Within and Across Companies. As for the previous edition, issues in strategy and design of supply chains have once again gained importance. Accordingly, I have combined the basic principles of the Integral Logistics Management with its strategies in the entrepreneurial context and its strategic design options in a separate part of the new edition.
  • Sách/Book

  • Smart and Sustainable Supply Chain and Logistics ― Challenges, Methods and Best Practices

    • Authors: Tsai , Kune-Muh (2023)

  • This book presents the contemporary issues of sustainability and integration of physical and information flow in supply chain. In the individual chapters, the authors discuss new qualitative and qualitative theoretic methods, models and present case studies from business practice. This book might be a valuable source of knowledge for the academics, PhD students and practitioners to deepen their knowledge in the field of logistics and SCM.
  • Sách/Book

  • Explaining Money & Banking

    • Authors: Carson, Byron B (2023)

  • That's what this book provides, in concise and understandable prose, with pictures. Understand inflation and interest rates, stock prices, money and monetary policy, and the basics of information and macroeconomic theory in short order.
  • Sách/Book

  • Innovation Soup: A Recipe for Organizational Success

    • Authors: Puligadda, Sanjay (2022)

  • This book is for anyone wanting to kick start innovation in their organization. It is ground-breaking in two ways: It is based on data, combining empirical research, literature reviews, business cases, and interviews. It tells a story of two friends in diametrically opposite business predicaments due to COVID. Their story is complex and layered, making for engaging reading.