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Authors: Hörner, Thomas (2023) - This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.
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Authors: Owen, Jo (2022) - "How to Manage remains the classic text on building the rational, political and emotional skills you need to succeed. This sixth edition has been thoroughly updated to reflect the new world of work, which requires managers to up their game and to change their game. This has required extensive original global research to discover and record emerging best practices in the new world of hybrid work. That research is captured in this edition"
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Authors: Everhart, Jim (2022) - Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
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Authors: Adams, Christopher P (2020) - This book provides an introduction to the field of microeconometrics through the use of R. The focus is on applying current learning from the field to real world problems. It uses R to both teach the concepts of the field and show the reader how the techniques can be used. It is aimed at the general reader with the equivalent of a bachelor's degree in economics, statistics or some more technical field. It covers the standard tools of microeconometrics, OLS, instrumental variables, Heckman selection and difference in difference. In addition, it introduces bounds, factor models, mixture models and empirical Bayesian analysis"
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Authors: Clarke, Adam (2022) - In this SEO book you will find:
1. SEO explained in simple language, beginner to advanced.
2. The inner workings of Google’s algorithm and how it calculates the search results.
3. How to find “money” keywords that will send customers to your site.
4. Sneaky tricks to get local businesses ranking high with local SEO.
5. How to get featured in the mainstream news, for free.
6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free.
7. A simple step-by-step checklist and video tutorials, exclusive for readers.
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Authors: Sloman, John (2022) - Welcome to this introduction to economics. Whether you are planning to study economics beyond this level, or whether this will be your only exposure to this fascinating subject, we hope that you will find the text enjoyable and that it will give you some insight into the economy in which you live and the economic forces that shape all our lives"
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Authors: Rogers, Yvonne (2023) - In the newly updated sixth edition of Interaction Design: Beyond Human-Computer Interaction, a team of accomplished technology, design, and computing professors delivers an intuitive and instructive discussion of the principles underlying the design of effective interactive technologies. The authors discuss how to design and apply digital technologies in the real world, illustrated with numerous examples. The book explores the interdisciplinary foundations of interaction design, including skills from product design, computer science, human and social psychology, and others.
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Authors: Easttom, William (2023) - This guide covers web attacks, hacking, spyware, network defense, security appliances, VPNs, password use, and much more. Its many tips and examples refl ect new industry trends and the state-of-the-art in both attacks and defense. Exercises, projects, and review questions in every chapter help you deepen your understanding and apply all you’ve learned.
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Authors: Kumar, Sunil (2023) - This book will be useful to researchers, scientists, engineers, professionals, advanced students and faculty members in ICTs, data science, networking, AI, machine learning and sensing. It will also be of interest to professionals in data science, AI, cloud and IoT start-up companies, as well as developers and designers
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Authors: Kumar, B. Vinoth (2023) - The book provides contributions which include theory, case studies, and intelligent techniques pertaining to computer vision applications. The book helps readers grasp the essence of the recent advances in this complex field
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