1. DSpace at My University

Search

Filters:

BROWSE

Search Results

Results 191-200 of 620 (Search time: 0.112 seconds).
Item hits:
  • Sách/Book

  • Financial accounting : an international introduction

    • Authors: David Alexander (2021)

  • The seventh edition retains the clear writing style and unique international focus which led to the success of previous editions. This approach enables the learning of financial accounting in a way that is not country-specific. This fully updated text uses the International Financial Reporting Standards (IFRS) as its framework to explain key concepts and practices while linking them with contemporary real-life examples from around the world.
  • Sách/Book

  • E-Commerce Big Data Mining and Analytics

    • Authors: Cao, Jie (2023)

  • This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing.
  • Sách/Book

  • Financial Accounting: IFRS Edition

    • Authors: Earl K. Stice (2021)

  • Financial Accounting, IFRS Edition, Third Edition serves as a guide for students to comprehend and give insights into accounting of the modern business world. This textbook will focus on core concepts and procedures based on the International Financial Reporting Standards (IFRS) and supported by real company examples including those in Asia.
  • Sách/Book

  • Personality, individual differences and intelligence

    • Authors: John Maltby (2020)

  • The second way that this text is organised is through level of study. We are aware that some psychology courses teach different topic areas in personality, intelligence and individual differences in different years (ranging from first year to final year). Therefore, we have organised each of the three parts of the text so that the later chapters in each part may be considered as more advanced topics of study. In this way, there is a developmental progression in the learning. This also means that the text should be useful across all the years of your degree
  • Sách/Book

  • Options, futures, and other derivatives

    • Authors: Hull, John (2021)

  • A college textbook for courses in business, economics, financial mathematics and financial engineering. A reference book for practitioners in derivatives markets"
  • Sách/Book

  • Marketing communications

    • Authors: De Pelsmacker, Patrick (2021)

  • This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions.
  • Sách/Book

  • International marketing in times of sustainability and digitalization

    • Authors: Graf, Erika (2023)

  • This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples.
  • Sách/Book

  • Business marketing management in a Business-to-Business context

    • Authors: D.P. Warne (2023)

  • This volume highlights the similarities between consumer goods and business-to-business marketing, and details where to start. Special attention is given to market analysis, an organization's purchasing behavior, customer relationship management, supply chain management, and the subsequent adjustment of elements of marketing strategies used to reach an organization's customers.
  • Sách/Book

  • Strategic marketing planning : a step-by-step approach

    • Authors: Alsem, K. J (2024)

  • This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning), and finally details the overall implementation and creation of customer values.
  • Sách/Book

  • Why we forget and how to remember better : the science behind memory

    • Authors: Andrew E. Budson (2023)

  • "One of us (Elizabeth) had the opportunity to conduct research with a gentleman named Henry Molaison (better known by his initials, H.M.1), who had the interior portion of his left and right temporal lobes (the part of your brain next to your temples) removed in 1953 because of epileptic seizures that were difficult to control. From a technical standpoint, the surgical procedures went fine. But, as he recovered, the doctors and researchers soon noticed something very troubling: he was unable to form any new memories. He could read, and talk, and if you were having a brief conversation with him, you would probably not notice anything amiss. But family members would visit and, although he knew who they were, he would have no memory of them coming. New doctors would introduce themselve...