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Authors: Oliver Claas (2019) - This book addresses collective bargaining in an intertemporal monetary macroeconomy of the aggregate supply–aggregate demand (AS–AD) type with overlapping generations of consumers and with a public sector. The results are presented in a unified framework with a commodity market that clears competitively. By analyzing the implications of three variants of collective bargaining – efficient bargaining in a uniform and a segmented labor market and “right-to-manage” wage bargaining – it identifies the quantity of money, price expectations, union power, and union size as the determinants of temporary equilibria. In the three scenarios, it characterizes and compares the temporary equilibria using both analytical and numerical techniques, with an emphasis on allocations, welfare, and effici...
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Authors: Eugene F. Brigham (2018) - Updated with the latest trends, developments, and practices from the field, Brigham/Houston's FUNDAMENTALS OF FINANCIAL MANAGEMENT, 15e equips you with a thorough understanding of today's corporate finance and financial management. This longtime market leader offers insight into federal debt, the ongoing recovery of financial markets, and other emerging issues straight from today's headlines. Clear explanations and real-world examples help you understand the "what" and the "why" of corporate budgeting, financing, working capital decision making, forecasting, valuation, and Time Value of Money, while hands-on exercises, cases, Excel Spreadsheet Models, and digital resources like MindTap let you put theory into action.
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Authors: Robert Frank (2018) - Principles of Economics, 7th Edition, provides a deeper understanding of economics by eliminating overwhelming detail and focusing on seven core principles that are reinforced and illustrated throughout the text.
With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become "economic naturalists:" people who employ basic economic principles to understand and explain what they observe in the world around them.
With new videos and interactive graphs alongside SmartBook's adaptive reading experience, the 7th edition enables instructors to spend class time engaging, facilitating, and answ...
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Authors: Kenneth E. Clow (2018) - Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-¿life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.
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Authors: Gianpaolo Ghiani (2013) - Introduction to Logistics Systems Planning and Control presents a self contained introduction to the quantitative methods necessary for logistics systems management at a level suitable for students of engineering, computer science and management science. With this new, thoroughly revised edition, the author introduces business logistics and covers sales forecasting, inventory management, warehouse design and management and transport planning and control, and includes new chapters on procurement and the design of automated storage and retrieval systems, as well as new case studies that demonstrate how the methods can be applied to complex logistics problems. It is illustrated throughout by real examples and features a number of new case studies that show the reader how to apply the m...
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Authors: Philip Arestis (2019) - In the past few decades, and intensified since the global financial crisis of August 2007, heterodox macroeconomics has developed apace and its scope has broadened in a number of directions. The purpose of this volume is to review the 'state of the art' in heterodox macroeconomics, its strengths and weaknesses and future directions. Heterodox macroeconomics has broadened its scope through gender macroeconomics, ecological macroeconomics and further incorporated income distribution and inequality into macroeconomics analysis. New macroeconomic models, particularly stock-flow consistent modelling has become a widely used mode of analysis. Money and finance, monetary policy and fiscal policy as well as other policies have been discussed widely. The focus of this edited collection is on...
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Authors: James C.W. Ahiakpor (2019) - This book pinpoints as the source of this confusion errors made by Keynes in his reading of classical macroeconomics, in particular the classical Quantity Theory and the meaning of saving. It argues that if these misunderstandings are resolved, it will lead to economic policies consistent with promoting the employment and economic growth that Keynes was seeking.
The book will be crucial reading for all scholars with an interest in the foundations of Keynes’s theories, and anyone seeking to understand current debates regarding macroeconomic policy-making.
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Authors: - (2018) - Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy
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Authors: Jean-Michel Réveillac. (2017) - -
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Authors: S. Umit Kucuk (2018) - This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provide...
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