Item Infomation
| Title: | Killing marketing : how innovative businesses are turning marketing cost into profit |
| Keywords: | Marketing | Hoạt động tiếp thị | Chiến lược tiếp thị | Chiến lược cạnh tranh |
| Issue Date: | 2018 |
| Publisher: | McGraw Hill |
| Abstract: | Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8832 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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