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Authors: George E. Rejda (2013) - The twelfth edition provides an in-depth treatment of major risk management and insurance topics. Coverage includes a discussion of basic concepts of risk and insurance, introductory and advanced topics in risk management, functional and financial operations of insurers, legal principles, life and health insurance, property and liability insurance, employee benefits, and social insurance. In addition, the new Affordable Care Act is discussed in depth.
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Authors: Spanish Institute for Strategic Studies (2014) - In the first pages the author warned about the importance of economy in international relations, from the end of the Second World War to the early stages of globalization, and its exchanges that were changing the notion of conflict itself. The author also warned about the repercussions of the economic war which, unlike traditional war, implies actions that are frequently invisible and decisive.
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Authors: Alexander Osterwalder (2010) - Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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Authors: Bùi Kim Yến (2014) - -
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Authors: Kearney-Nunnery, Rose (2012) - Advance your career to the next level of professional practice with the guidance you’ll find in the New Edition of this popular text. Build upon your prior nursing experiences with all of the concepts you need to progress from RN to BSN and beyond. From new and timely topics such as the Joint Commission’s safety initiatives to health care reform and global issues, this text is ideal for pursuing ongoing education and reaching the next level of professional practice. Thoroughly revised and updated, the 5th Edition encourages you, the practicing nurse, to master the theories that are changing nursing. Apply them to the situations you’ll encounter in practice today… and to the challenges in which you’ll play a pivotal role in facing as a nurse tomorrow.
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Authors: N. Gregory Mankiw (2017) - With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become "economic naturalists:" people who employ basic economic principles to understand and explain what they observe in the world around them.
With new videos and interactive graphs alongside SmartBook's adaptive reading experience, the 7th edition enables instructors to spend class time engaging, facilitating, and answering questions instead of lecturing on the basics.
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Authors: - (2013) - Introductory Statistics is designed for the one-semester, introduction to statistics course and is geared toward students majoring in fields other than math or engineering. This text assumes students have been exposed to intermediate algebra, and it focuses on the applications of statistical knowledge rather than the theory behind it. The foundation of this textbook is Collaborative Statistics, by Barbara Illowsky and Susan Dean. Additional topics, examples, and ample opportunities for practice have been added to each chapter. The development choices for this textbook were made with the guidance of many faculty members who are deeply involved in teaching this course. These choices led to innovations in art, terminology, and practical applications, all with a goal of increasing relev...
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Authors: Cong Li (2014) - This book outlines three fundamental strategies of advertising: standardized, targeted, and individualized. It describes each strategy in detail and discusses the pros and cons of each. The importance of collecting consumer insights and incorporating those insights into advertising messages are also highlighted. Although a few high-technology companies, such as Google, Facebook, and Amazon, are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. No single strategy is absolutely more effective than the others; however, inside you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.
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Authors: Mark Tadajewski (2019) - It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
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Authors: Gilbert G. Lenssen (2018) - The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities.
The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.
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