Item Infomation

Full metadata record
DC FieldValueLanguage
dc.contributor.authorButtle, Francis-
dc.date.accessioned2021-10-30T11:10:06Z-
dc.date.available2021-10-30T11:10:06Z-
dc.date.issued2015-
dc.identifier.urihttps://thuvienso.thanglong.edu.vn/handle/TLU/407-
dc.description.abstractThis book provides a comprehensive and balanced review of Customer Relationship Management. It explains what CRM is, the costs it creates and the benefits it delivers, the many varied contexts in which it is used, the technologies that are deployed, and how CRM can be implemented. It shows how CRM practices and technologies are used to enhance the achievement of marketing, sales, and service objectives throughout the customer lifecycle stages of customer acquisition, retention and development, whilst simultaneously supporting broader organizational goals.en_US
dc.description.tableofcontentstvs.000888en_US
dc.language.isoenen_US
dc.subjectMã học phần MK482, Customer relations | Quan hệ khách hàng | Management | Quản lýen_US
dc.titleCustomer Relationship Managementen_US
dc.title.alternativeConcepts and Technologiesen_US
dc.typeBooken_US
Appears in CollectionsKinh tế - Quản lý

Files in This Item:
Thumbnail
  • TVS.000888- francis-buttle- CRM_1.pdf
      Restricted Access
  • Giới thiệu
    • Size : 416,76 kB

    • Format : Adobe PDF

  • Thumbnail
  • TVS.000888- francis-buttle- CRM.pdf
      Restricted Access
  • Đăng nhập để đọc nội dung file
    • Size : 6,36 MB

    • Format : Adobe PDF