Item Infomation
| Title: | Strategic communication : public relations at work |
| Authors: | Johnston, Jane |
| Keywords: | Public Relations; Communication; Truyền thông; Quan hệ công chúng |
| Issue Date: | 2021 |
| Publisher: | Routledge |
| Abstract: | Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14442 |
| Appears in Collections | Tin học |
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