Item Infomation
| Title: | Product Management in the Digital Era: theory and practice |
| Authors: | Pingali, Srinivas |
| Keywords: | Product management; Quản lý sản phẩm; Quản lý tiếp thị; Quản lý dự án |
| Issue Date: | 2024 |
| Publisher: | Routledge |
| Abstract: | This book highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management and design; provides frameworks for developing and executing effective strategies throughout the lifecycle of a product with the help of case studies and examples. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14437 |
| Appears in Collections | Tin học |
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