Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Prakash, Shankar | - |
| dc.contributor | Korem, Pedada, Kiran Jyothi R | - |
| dc.contributor.author | Pingali, Srinivas | - |
| dc.date.accessioned | 2026-07-16T09:55:42Z | - |
| dc.date.available | 2026-07-16T09:55:42Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/14437 | - |
| dc.description.abstract | This book highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management and design; provides frameworks for developing and executing effective strategies throughout the lifecycle of a product with the help of case studies and examples. | vi |
| dc.format.extent | 304p | vi |
| dc.language.iso | en | vi |
| dc.publisher | Routledge | vi |
| dc.subject | Product management | vi |
| dc.subject | Quản lý sản phẩm | vi |
| dc.subject | Quản lý tiếp thị | vi |
| dc.subject | Quản lý dự án | vi |
| dc.title | Product Management in the Digital Era: theory and practice | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Tin học | |
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