Item Infomation
| Title: | Ogilvy on Advertising |
| Authors: | David Ogilvy |
| Keywords: | Advertising | Marketing | Quảng cáo | Tiếp thị |
| Issue Date: | 1983 |
| Abstract: | Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14349 |
| Appears in Collections | Logistics - Truyền thông đa phương tiện |
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