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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | David Ogilvy | - |
| dc.date.accessioned | 2026-06-08T08:38:48Z | - |
| dc.date.available | 2026-06-08T08:38:48Z | - |
| dc.date.issued | 1983 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/14349 | - |
| dc.description.abstract | Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities. | vi |
| dc.language.iso | en | vi |
| dc.subject | Advertising | Marketing | Quảng cáo | Tiếp thị | vi |
| dc.title | Ogilvy on Advertising | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Logistics - Truyền thông đa phương tiện | |
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