Item Infomation
| Title: | MKTG14 : principles of marketing |
| Authors: | Lamb, Charles W |
| Keywords: | Principles of Marketing; Nguyên tắc tiếp thị; MKTG |
| Issue Date: | 2024 |
| Publisher: | Cengage |
| Abstract: | 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14024 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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