Thông tin tài liệu
Thông tin siêu dữ liệu biểu ghi
| Trường DC | Giá trị | Ngôn ngữ |
|---|---|---|
| dc.contributor | Hair, Joseph F | - |
| dc.contributor | McDaniel, Carl D | - |
| dc.contributor.author | Lamb, Charles W | - |
| dc.date.accessioned | 2026-05-21T06:47:40Z | - |
| dc.date.available | 2026-05-21T06:47:40Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/14024 | - |
| dc.description.abstract | 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success. | vi |
| dc.format.extent | 414p | vi |
| dc.language.iso | en | vi |
| dc.publisher | Cengage | vi |
| dc.subject | Principles of Marketing | vi |
| dc.subject | Nguyên tắc tiếp thị | vi |
| dc.subject | MKTG | vi |
| dc.title | MKTG14 : principles of marketing | vi |
| dc.type | Sách/Book | vi |
| Bộ sưu tập | 1-Kinh tế - Quản lý | |
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