Thông tin tài liệu
| Nhan đề : | Product Strategy and Management |
| Tác giả : | Michael Baker |
| Chủ đề : | Product strategy | Product management | Product lifecycle |
| Năm xuất bản : | 2007 |
| Nhà xuất bản : | Pearson Education |
| Tóm tắt : | Product Strategy and Management offers a comprehensive guide to developing and managing successful product strategies in competitive markets. It covers key concepts such as product lifecycle, innovation, market analysis, and strategic positioning. The second edition, published in 2007, integrates updated case studies and practical frameworks for product managers. It is an essential resource for students and professionals in marketing and business management. The book emphasizes aligning product strategies with organizational goals to achieve sustainable growth. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/13702 |
| Bộ sưu tập | Kinh tế - Quản lý |
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