Item Infomation
| Title: | Product Strategy and Management |
| Authors: | Michael Baker |
| Keywords: | Product strategy | Product management | Product lifecycle |
| Issue Date: | 2007 |
| Publisher: | Pearson Education |
| Abstract: | Product Strategy and Management offers a comprehensive guide to developing and managing successful product strategies in competitive markets. It covers key concepts such as product lifecycle, innovation, market analysis, and strategic positioning. The second edition, published in 2007, integrates updated case studies and practical frameworks for product managers. It is an essential resource for students and professionals in marketing and business management. The book emphasizes aligning product strategies with organizational goals to achieve sustainable growth. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/13702 |
| Appears in Collections | Kinh tế - Quản lý |
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