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  • Book

  • Event sponsorship

    • Authors: Bruce E. Skinner (2003)

  • Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.
  • Recording, musical

  • The Piano Handbook : A Complete Guide for Mastering Piano

    • Authors: Carl Humphries (2003)

  • The Piano Handbook is perfect for anyone interested in learning the piano or improving their skills. It provides fresh material and techniques in styles ranging from classical to jazz, rock, bebop and fusion, and gives new players everything they need to learn and enjoy the piano.
  • Book

  • Strategic Management for Travel and Tourism

    • Authors: Nigel Evans (2003)

  • * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays
  • Recording, musical

  • All you need to know about the music business

    • Authors: Donald S. Passman (2003)

  • "All You Need to Know About the Music Business" shows you how, by investing a little bit of time in learning the business, you can reap huge benefits.