Item Infomation
| Title: | International marketing |
| Authors: | Philip R. Cateora |
| Keywords: | Export marketing | International business enterprises | Thị trường quốc tế | Thương mại quốc tế | Tiếp thị | Xuất khẩu |
| Issue Date: | 2024 |
| Publisher: | McGraw-Hill |
| Abstract: | International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. Not all firms engaged in overseas marketing have a global perspective, nor do they need to. Some companies’ foreign marketing is limited to one country; others market in a number of countries, treating each as a separate market; and still others, the global enterprises, look for market segments with common needs and wants across political and economic boundaries. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11279 |
| Appears in Collections | Thương mại điện tử |
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