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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Philip R. Cateora | - |
| dc.date.accessioned | 2024-09-30T07:11:53Z | - |
| dc.date.available | 2024-09-30T07:11:53Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11279 | - |
| dc.description.abstract | International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. Not all firms engaged in overseas marketing have a global perspective, nor do they need to. Some companies’ foreign marketing is limited to one country; others market in a number of countries, treating each as a separate market; and still others, the global enterprises, look for market segments with common needs and wants across political and economic boundaries. | vi |
| dc.language.iso | en | vi |
| dc.publisher | McGraw-Hill | vi |
| dc.subject | Export marketing | International business enterprises | Thị trường quốc tế | Thương mại quốc tế | Tiếp thị | Xuất khẩu | vi |
| dc.title | International marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Thương mại điện tử | |
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