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dc.contributor.authorPhilip R. Cateora-
dc.date.accessioned2024-09-30T07:11:53Z-
dc.date.available2024-09-30T07:11:53Z-
dc.date.issued2024-
dc.identifier.urihttp://thuvienso.thanglong.edu.vn//handle/TLU/11279-
dc.description.abstractInternational Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. Not all firms engaged in overseas marketing have a global perspective, nor do they need to. Some companies’ foreign marketing is limited to one country; others market in a number of countries, treating each as a separate market; and still others, the global enterprises, look for market segments with common needs and wants across political and economic boundaries.vi
dc.language.isoenvi
dc.publisherMcGraw-Hillvi
dc.subjectExport marketing | International business enterprises | Thị trường quốc tế | Thương mại quốc tế | Tiếp thị | Xuất khẩuvi
dc.titleInternational marketingvi
dc.typeSách/Bookvi
Appears in CollectionsThương mại điện tử

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