Item Infomation
| Title: | Marketing and Sales Automation: Basics, Implementation, and Applications |
| Authors: | Hannig, Uwe |
| Keywords: | Marketing; Sales Automation; Tự động hóa tiếp thị; Bán hàng |
| Issue Date: | 2023 |
| Publisher: | Springer |
| Abstract: | This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10192 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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