Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Green, Mark C | - |
| dc.contributor | Hoffman, Linda M | - |
| dc.contributor.author | Albrecht, Maria Gomez | - |
| dc.date.accessioned | 2024-06-22T03:34:14Z | - |
| dc.date.available | 2024-06-22T03:34:14Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10188 | - |
| dc.description.abstract | Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and real | vi |
| dc.format.extent | 699ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | XanEdu Publishing Inc | vi |
| dc.subject | Marketing | vi |
| dc.subject | Tiếp thị | vi |
| dc.title | Principles of marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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