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  • Ebusiness and Ecommerce: Managing the Digital Value Chain

    • Authors: Andreas Meier (2009)

  • This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.