Bài báo/NewspaperAuthors: Phi Thi Thu Trang (2021)
This paper sets out to examine the conceptualization of life, one of the most complicated concepts
that require a number of domains to get mapped, in 600 English and Vietnamse propaganda slogans addressing social policies and purposeful activities in life, mostly collected from street banners and the Internet. The research is based on the principles of the Conceptual Metaphor Theory (Lakoff & Johnson, 2003) and Metaphor Identification Procedure (Pragglejaz group, 2007; Steen, 1999, 2009). The study aims at finding the conceptual preferences that English-speaking people and Vietnamese people have for life and trying to justify the similarities and differences in the way life is concep... 
