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    • TVS.001028- Selling and Sales Management 8th_1.pdf.jpg
    • Sách/Book

    • Selling and sales management

      • Authors: David Jobber (2009)

    • This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.