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    • Sách/Book

    • Business Marketing Management : B2B

      • Authors: Hutt, Michael D (2024)

    • Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes.
    • TVS.006057_TT_D. P. Warne - Business Marketing Management in a Business-to-Business Context-Society Publishing (2023).pdf.jpg
    • Sách/Book

    • Business marketing management in a Business-to-Business context

      • Authors: D.P. Warne (2023)

    • This volume highlights the similarities between consumer goods and business-to-business marketing, and details where to start. Special attention is given to market analysis, an organization's purchasing behavior, customer relationship management, supply chain management, and the subsequent adjustment of elements of marketing strategies used to reach an organization's customers.