BROWSE

Author Profile

TOPIC

    NUMBER OF VISITS

    Browsing by Subject Marketing | Professions | Service industries | Customer services | Dịch vụ khách hàng | Dịch vụ tiếp thị

    Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
    or enter first few letters:  
    Showing results 1 to 1 of 1
    • TVS.000884- ServicesMarketing7theditionbyLovelockWirtz_1.pdf.jpg
    • Sách/Book

    • Services marketing : people, technology, strategy

      • Authors: Jochen Wirtz (2021)

    • This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.