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    Browsing by Subject Internet marketing | Tiếp thị kỹ thuật số | Tiếp thị trực tuyến

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    • TVS.001262_Alan Charlesworth - Digital marketing_ a practical approach-Routledge (2018)_1.pdf.jpg
    • Sách/Book

    • Digital marketing : a practical approach

      • Authors: Alan Charlesworth (2018)

    • As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learning scenarios.
    • TVS.001421. Dave Chaffey, Fiona Ellis-Chadwick - Digital Marketing-Pearson (2016)-1.pdf.jpg
    • Sách/Book

    • Digital Marketing : Strategy, Implementation and practice

      • Authors: Dave Chaffey (2016)

    • Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using s...
    • TVS.001429_Chaffey, Dave _ Smith, PR - Digital Marketing Excellence, 5th edition (2017)_1.pdf.jpg
    • Sách/Book

    • Digital marketing excellence : planning, optimizing and integrating online marketing

      • Authors: Dave Chaffey (2017)

    • This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.