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  • TVS.006317_Vanessa Ratten - Research Methodologies for Business Management-Routledge (2023)-TT.pdf.jpg
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  • Authors: Vanessa Ratten (2023)

  • "Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book, written by a business management scholar, covers the fundamentals of business management research and its methodologies in a seamless, unified manner. The book offers up-date methodologies and accessible explanations of the research process. It starts with advances in business management research methodology and gives a thorough overview on the different levels of analysis in the field. It builds upon the knowledge by examining both qualitative and quantitative research methodologies in the context of busines...