Sách/BookTác giả : Bowdin, Glenn A J (2012)
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:introduces the concepts of event planning and managementpresents the study of events management within an academic environmentdiscusses the key components for staging an event, covering the whole process from creation to evaluationexamines the events industry within its broader business context, covering impacts and event tourismprovides an effective guide for producers of 
