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    • TVS.005493_TT_James Everhart - Brand Vision_ The Clear Line of Sight Aligning Business Strategy and Marketing Tactics-Business Expert Press (2022).pdf.jpg
    • Sách/Book

    • Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics

      • Authors: Everhart, Jim (2022)

    • Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
    • TVS.005330_TT_(SpringerBriefs in Economics_ Development Bank of Japan Research Series) Takanori Adachi, Ryo Hashizume, Takeshi Ikeda, Tatsuhiko Nariu,.pdf.jpg
    • Sách/Book

    • Recent advances in the theory of third-degree price discrimination : a nexus to network effects, innovation, and behavioral aspects

      • Authors: Adachi, Takanori (2023)

    • This book provides an updated overview of the recent progress in the theoretical study of third-degree price discrimination. It is a marketing tactic and is said to be present if the unit price is different across different groups of buyers. Its welfare evaluation is often difficult because it entails two countervailing effects: on one hand, it exploits surplus from consumers who have high willingness-to-pay, but on the other hand, it generates gains from trade from consumers who otherwise would not purchase the good.