DUYỆT THEO

HỒ SƠ TÁC GIẢ

TOPIC

    Số lượng truy cập

    Tìm kiếm theo: Tác giả Petr Weinlich

    Duyệt theo: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
    Hoặc nhập chữ cái đầu tiên:  
    Hiển thị kết quả từ 1 đến 1 của 1
    • TVS.006679_Tereza Semerádová (editor), Petr Weinlich_ (editor) - Achieving Business Competitiveness in a Digital Environment_ Opportunities in E-comme-GT.pdf.jpg
    • Sách/Book

    • Achieving business competitiveness in a digital environment : opportunities in e-commerce and online marketing

      • Tác giả : Petr Weinlich; Tereza Semerádová (2022)

    • In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs